SEO explained in simple terms?

SEO explained in simple terms?

What is SEO and SEM really? 

Let me show you how to explain SEO to all of your friends – and to your grandparents – in four simple steps.

  1. Explain the influence of search engines

I always start my anecdotes about what SEO is exactly with pointing out the importance, or the monopoly, of the search engines. For most people, the search engine is pretty much Google. I point out how much people use Google and for what purposes. With so many people using Google, every website wants a good position in Google. The more people find a website, the more they’ll read articles and buy products on that specific website. Explaining the importance of the search engine is a really simple thing to do. Most people – even grandparents – know about Google, right? (Hey Goo Goo, okay Goo Goo!’ This Italian grandma using Google Home)

  1. Explain what SEO/SEM stands for

SEO stands for Search Engine Optimization and SEM stands for Search Engine Marketing. That basically means, optimizing a website for the search engines – Google – in such a way it’ll appear in a high position in said search engine. That’s usually the second step I take in explaining SEO to my friends and relatives. The tactics SEO uses in order to optimize for the search engines differ over time and between professionals. But every SEO strategy is always aimed at aspiring a high ranking in Google.

If people understand the importance of search engines, they’ll now know why SEO is important. They’ll be now wondering how to achieve such a high position in Google. The hard part is yet to come!

  1. Explain Google and Google’s mission

The third step in explaining SEO to your grandparents is to tell them about Google’s mission. In order to understand HOW you can achieve a high position in Google, you should know a bit more about Google and Google’s mission. Google’s mission is:

“to organize the world’s information and make it universally accessible and useful.”

Google wants to serve the customer a result that fits their question. So, SEO tactics should be focused on making a website in such a way, that the customer will quickly find what he or she is looking for. The best SEO tactic is always to be the best search result.

What does Google do?

Google has an incredibly large database. All the content of all the sites in the world is in there. Google reads texts. By these texts, it decides what a particular site is about. So the content of a website is of particular importance. But, other parts are important too. Google likes websites that are fast and it likes websites that are linked to by many other sites. There are lots of factors that decide which websites are shown in high positions in Google and which websites are shown in a low position. But, they all boil down to the same thing: Google wants to serve the client the BEST possible result. SEO tactics should, therefore, be aimed at being that best result.

  1. Give examples of SEO tactics

In the final step of explaining SEO, I usually sum up all the aspects you’ll need optimize and I’ll start with content as content is my thing. SEO means writing awesome content, content that people want to read, content that people like to read. Above that, your website should be fast and it should be user-friendly. People should be able to navigate a site easily, they should instantly know where to click. SEO also has to do with security, making sure your website won’t be hacked. Google does not like hacked websites. There are several on-page SEO tactics you can use to improve your site.

If you notice you’re explaining SEO to someone who responds really enthusiastically, you could tell them a bit about technical SEO. I usually skip that part. If you want a more entertaining touch to your story, you could tell them about buying links and Google penalties. That’s exciting stuff, but not something to use in your SEO strategy.


Explaining SEO to someone who’s pretty much clueless about the subject can be quite hard. SEO is something that changes over time, and that’s a different thing to different people. Even among SEO specialist, opinions on what is good SEO differ.

I hope that SEO makes more sense and that you can see the urgency that your site is properly optimized.  For more information, please visit our site at or just give us a call at 214-308-1793 and let us earn your business.  We will put together a custom program perfectly designed for your website and goals in mind.

PPC & SEO: A Match Made In Heaven

Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We think you need both.

How will this guide help you?

In this guide, we’ll focus on the fruitful relationship between PPC and SEO, and how the latter can help you get the most out of the organic search work you’re already doing. We’ll start by separating the two, before showing exactly how you can get them working hand in hand for maximum reward.

Two sides of the same search coin

PPC and SEO have always gone hand in hand in conversation, just not so much in practice. For many, they’re alternatives to one another; they represent a decision that needs making before investment is made. For others, they might as well be the same thing.

Before we start bringing the two closer together, let’s draw a line between them and briefly remind ourselves of the differences. After all, it’s these differences that allow them to work so well together.

SEO – or ‘organic search’, is the process of drawing more traffic to a website by using a range of techniques and methodologies to improve or maintain its position in search engine results pages (SERPs).

PPC – also known as ‘paid search’, has the same goal of bringing more people to a site or page, but this time it is achieved using carefully placed adverts on other websites, often search engines and social networks. The marketer pays the owner of the site on which their ad is placed whenever it is clicked or consumed – hence the name ‘pay-per-click.’

Both can be hugely powerful, and both have their benefits. PPC can yield positive results almost instantly with little time or monetary investment, while the rewards of an effective SEO campaign take longer to show but can be much bigger and more permanent in nature.

Sharing insight

Digital marketing is all about insight; the more you know, the more you can achieve. Often, a single piece of information can be equally useful to specialists across different teams. We also find that the data generated by work in one campaign can go on the benefit efforts in another, and that’s usually the case with PPC and SEO. So the data you need to drive your SEO efforts; where does it come from? Well, some of it can be provided by your PPC campaign, if you’re running one.

Tried and tested

Testing is a big part of paid search. In order to get results, campaign managers are constantly trying different approaches; trialing various keywords and search terms so they know what works and what doesn’t.

The short-term A/B testing of adverts is often the best way for a PPC expert to determine what will be worth spending on in the long term, but can also allow for more informed SEO decisions. Say, for example, you carry out split testing for the term ‘catering company’. One of the headlines is ‘Award-winning catering company based in London’ and the other is ‘Catering company in London – request a free quote now’. Once you can see which one generates the better click-through rate (CTR), you have a better idea of which title tags are likely to draw more organic visits – either the former, with its trust signal, or the latter, which uses a strong call to action (CTA). It takes considerably longer to generate data like this through SEO alone.

Reaching the unaffordable

We’re all restricted by budgets, and while PPC can be an impressively cost-effective way to get results, there will be times when the keywords and search terms that prove most effective in testing are not quite financially feasible in the long run.

If you’re only relying on paid search to get you seen, this is likely the point where you’d breathe a sigh and move on to look for something more attainable, but when your PPC is running alongside an organic campaign – as it should be – you have an opportunity.

If a particular term is effective but expensive, try targeting it using more natural techniques. ‘Catering company in London’ may be out of reach on Google AdWords, but that doesn’t stop you using it to inspire SEO-driven content to improve your search rankings. Sure, PPC is quick, but you’ll find that being at the top of the listings in your own right will garner more trust from your audience.

Maximising visibility using PPC and SEO

Whatever you’re selling, gaining visibility will likely be one of your marketing objectives; building your customer-base is quite literally impossible if you’re not being seen by new people. SEO is one obvious way to achieve this, and PPC is another; so if you’re doing either already, you’re on the right track. Combine the two, however, and you’ll find your visibility reaches new levels.

Increasing your presence on the SERPs

Time for some crowd participation. Assuming you’re reading this on some kind of internet-enabled device, go to Google and type in ‘laptop’. It’s a broad term, yes, but it illustrates the point perfectly: on a desktop screen around the top two-thirds of the visible page (without scrolling) are taken up by paid listings.

Do you have questions or just want to talk because you are lonely? Call or email us anytime at: (214) 308-1793 or

What makes a good logo GREAT?

What makes a good logo?

What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.

There are five principles that you should follow to ensure that this is so…

An effective logo is (in no particular order):

· Simple
· Memorable
· Timeless
· Versatile
· Appropriate

1. Simple

A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.

While in college in the mid-70′s an instructor introduced me to the K.I.S.S. Principle of design; which translates to: Keep It Simple, Stupid. It does convey a very important design consideration. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client. A refined and distilled identity will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for advertising, marketing and promotion. Remember, the basis of the hugely effective international branding for the world’s largest shoe manufacturer is a very simple graphic swoosh.
Jeff Fisher

2. Memorable

Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

You may be interested to see some examples of bad logo designs.

Surprising to many, the subject matter of a logo is of relatively little importance, and even appropriateness of content does not always play a significant role.

This does not imply that appropriateness is undesirable. It merely indicates that a one-to-one relationship between a symbol and what it symbolized is very often impossible to achieve and, under certain conditions, objectionable.Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.
Paul Rand

3. Timeless

An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years?

Leave trends to the fashion industry – Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out.
David Airey

Probably the best example of a timeless logo is the Coca-Cola logo… if you compare it to the Pepsi logo below, you can see just how effective creating a timeless logo can be. Notice how the Coca Cola logo has barely changed since 1885? That is timeless design.

4. Versatile

An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.

Ask yourself; is a logo still effective if:

  • Printed in one colour?
  • Printed on the something the size of a postage stamp?
  • Printed on something as large as a billboard?
  • Printed in reverse (ie. light logo on dark background)

One way around creating a versatile logo is to begin designing in black and white only. This allows one to focus on the concept and shape, rather than the subjective nature of color. One must also remember printing costs – the more colors used, the more expensive it will be for the business over the long term.

I like to work first in black and white to ensure that the logo will look good in its simplest form. Color is very subjective and emotional. This can distract from the overall design – say if you saw your logo in all red, that color may be the first thing that you respond to and not the composition of the design elements. I will not even consider submitting color suggestions to a client for review until they have signed off on a final black and white logo.
Patrick Winfield

One should also familiarise themself with the commercial printing process so as not to come into printing problems further down the track. Learn to know the difference between the CMYK, Pantone and RGB color systems. When designing logos, the Pantone colour system is recommended.

5. Appropriate

How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.

It is also important to state that that a logo doesn’t need to show what a business sells or offers as a service. ie. Car logos don’t need to show cars, computer logos don’t need to show computers. The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone. A logo is purely for identification.

For further evidence of this, take the top 50 brands of the world – 94% of the logos do not describe what the company does.

Paul Rand also has a say on this topic:

Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. A logo derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
Paul Rand

What makes a great logo in your opinion?

Do you have questions or just want to talk because you are lonely? Call or email us anytime at: (214) 308-1793 or

Why A Good Website Matters

Why A Good Web Site Matters To Your Business

For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why. So today I’m going to talk about why a good, solid web site really matters to your business.  We hope that you will let us have the opportunity to quote you a new custom designed site after you read this.

1. Your web site reflects you as a business owner and professional.

If your web site looks professional, your potential clients will think you’re a professional who has enough clients and enough income to have a site built for you. If potential clients visit your web site and it looks home-built, that’s how they’ll perceive you.

If you’re a web developer, by all means, build your own site, as that will reflect your capabilities. Everyone else, hire a solid company that can do a good job, not just in building your web site, but in getting it seen and in building it wisely to maximize the traffic you’ll get.

2. Your web site can mean extra local business.

Even if you’re primarily brick and mortar, having a solid web site can mean extra business. Local clientele often perform seaches online and find your web site, encouraging them to walk into your store. If they find your competitors and they look more reputable or solid than you (or if they have a web site and you don’t), you’ll lose business, just because of your web site. And, when you’re mentioned in the media or on review sites like Angie’s List, you’ll need a web site to help people find you.

3. Your web site can mean global business.

Did you ever think about getting orders from Australia or Malaysia? Launching a fantastic web site means you’ll instantly become a global business, allowing you to expand your clientele to a much larger audience. Your web site is visible in almost every country around the globe, and that means you expand your potential client base by millions. You’ll still want to keep your target market in mind, but an international audience may still find you appealing.

4. Your web site can generate media interest.

If a journalist is looking for an expert in your field to quote for an article, s/he is more likely to choose the business owner whose web site looks professional and clean than someone who looks like they don’t really know what they’re doing. And as most of you know, a mention in the media can be powerful for your business!

Don’t do your business a disservice by putting up a shoddy web site. Take care and invest wisely in your business web site by hiring someone who knows what they’re doing. With that said, please reach out to us to schedule a free assessment of your companies needs.

Do you have questions or just want to talk because you are lonely? Call or email us anytime at: (214) 308-1793 or

CES 2016 Showed how the World is changing

CES 2016 didn’t change the world, but it showed how the world is changing.

CES, the world’s biggest and splashiest showcase for the latest and greatest in consumer electronics, is a victim of its own outsize expectations. Yes, a long list of game-changing tech products first saw the light of day at the show — everything from the VCR, the CD, DVD, Blu-ray, even the original Nintendo Entertainment System and the first Xbox — but none of them changed the landscape overnight.

It’s a game of years and even decades, as these innovations trickle down from the early adopter tech community to society at large. Slowly but surely, though, as prices drop, that stack of VHS tapes becomes a shelf full of DVDs, then Blu-rays. And then the discs disappeared, too — a tiny stick streaming Netflix in their place, and for under $40, too.

The feeling you got from the floor of CES 2016 was that we’re somewhere in the middle of that timeline: You can see where all this amazing tech is gonna take us, eventually, but we’re not quite there yet. The cars are electric and — astonishingly — getting impossible to crash, whether a human is driving or not. And that same sort of collision-avoidance and self-automation tech is showing up in more drones, which were also ubiquitous at CES — including one that was big enough to ferry a person high above rush hour traffic.

Meanwhile, sensors and cameras are being embedded into everything — our clothes, our shoes and our most mundane home appliances — so your front door can automatically unlock as you approach, or your fridge can send you a photo to show how much milk is left. The TV images are more supersized and lifelike than ever, with roll-up and bendable display technology aiming to supplant rigid flat panels, and Netflix’s increasingly global network looking to change our very definition of the medium.

That is, if we even watch big screens anymore. CES 2016 was also the big coming-out party for virtual reality, with long lines on the show floor for attendees to try out the likes of Oculus Rift, PlayStation VR and HTC Vive, all of which should be on sale later this year. Whether it’s widely adopted is anybody’s guess, but we can say this: The tech is definitely ready for prime time.

A cynic would say, “OK, great — but I saw all of that stuff last year, or the year before that.” And that person would be correct. From VR to autonomous vehicles to OLED TVs to ubiquitous sensors to smart fridges to follow-me drones, nearly everything we saw at CES 2016 wasn’t truly new. But it was all a bit better, a tad more refined — one step closer to you clicking “add to cart” and having it show up on your doorstep two days later.

To that end, here’s what we saw in Las Vegas at CES 2016.

Choosing the Right (or left) Printer

Choosing the right printer

When choosing the right print shop for your job, be sure you are comparing apples to apples. When making your comparisons for a print job, be sure that each quote is listing the same elements. The main discrepancies are paper stock, coating, and type of printing. These cause the most anguish. It’s often very easy to choose the cheaper price for a set of business cards, because, “it’s just a set of business cards”. Ending up with a business card that was cheaper, but you are embarrassed to hand out is worthless.

The thickness of the card stock should be your first concern. Too thin a card just feels cheap, and that is not the message most of us want to convey. Secondly, choose the right coating. Depending on the style of the card, you’ll want gloss or matte or uncoated. Gloss will make those colors pop, and provide shine that can highlight it’s design. Matte is for those that want a coating for protection, but whose style isn’t about flash. Uncoated is for those who love the feel of the paper and ease of writing on it’s surface. Considering the part about being able to write on a coating, gloss won’t allow it, but matte will with ball points.

Finally to get the best, you are going to want offset printing instead of digital printing for the best quality. Offset provides truer colors and much deeper discounts as the quantity goes up. However if time is of the essence, then digital is the way to go. It’s not the best, but you’ll certainly have it in hand sooner.  Give us a call!

The Invention of Paper

The Invention of Paper

JIAXIAN COUNTY, CHINA - MARCH 30: (CHINA OUT) Wei Shoufu, a Chinese craftsman, removes a bamboo from a pile of unfinished paper in his paper mill at Yukou Village on March 30, 2006 in Jiaxian County of Shaanxi Province, China. The traditional techniques for handmade papermaking have a history of about 300 years in this area. (Photo by China Photos/Getty Images)
JIAXIAN COUNTY, CHINA – MARCH 30: (CHINA OUT) Wei Shoufu, a Chinese craftsman, removes a bamboo from a pile of unfinished paper in his paper mill at Yukou Village on March 30, 2006 in Jiaxian County of Shaanxi Province, China. The traditional techniques for handmade paper making have a history of about 300 years in this area. (Photo by China Photos/Getty Images)

Paper making is one of the inventions by Chinese. 105 A.D. is often cited as the year in which paper making was invented. In that year, historical records show that the invention of paper was reported to the Eastern Han Emperor Ho-di by Ts’ai Lun, an official of the Imperial Court. Recent archaeological investigations, however, place the actual invention of paper making some 200 years earlier.

Ts’ai Lun broke the bark of a mulberry tree into fibers and pounded them into a sheet. Later it was discovered that the quality of paper could be much improved with the addition of rags hemp and old fish nets to the pulp.  The paper was soon widely used in China and spread to the rest of world through the Silk Road. An official history written some centuries later explained: In ancient times writing was generally on bamboo or on pieces of silk, which were then called ji. But silk being expensive and bamboo heavy, these two materials were not convenient. Then Tsai Lun thought of using tree bark,n hemp, rags, and fish nets. In 105 he made a report to the emperor on the process of paper making, and received high praise for his ability.

From this time paper has been in use everywhere and is called the “paper of Marquis Tsai.”In few years, the Chinese began to use paper for writing. Around 600 A.D. woodblock printing was invented and by 740 A.D., The first printed newspaper was seen in China.

To the east, paper making moved to Korea, where production of paper began as early as the 6th century AD. Pulp was prepared from the fibers of hemp, rattan, mulberry, bamboo, rice straw, and seaweed. According to tradition, a Korean monk named Don-cho brought papermaking to Japan by sharing his knowledge at the Imperial Palace in approximately AD 610, sixty years after Buddhism was introduced in Japan.Along the Silk Road, we learned that paper was introduced to Xinjiang area very early according to the archaeological records. The paper found at Kaochang, Loulan, Kusha, Kotan, and Dunhuang sites dated as early as the 2nd. century.

The technique eventually reached Tibet around 650 A.D. and then to India after 645 A.D. By the time Hsuan Tsang from China arrived to India in 671 A.D., paper was already widely used there.For a long time the Chinese closely guarded the secret of paper manufacture and tried to eliminate other Oriental centers of production to ensure a monopoly. However in 751 A.D. the T’ang army was defeated by the Ottoman Turks at a mighty battle at the Talas River. Some Chinese soldiers and paper makers were captured and brought to Samarkand. The Arabs learned the paper making from the Chinese prisoners and built the first paper industry in Baghdad in 793 A.D.

They, too, kept it a secret, and Europeans did not learn how to make paper until several centuries later. The Egyptians learned the paper making from the Arabs during the early 10th century. Around 1100 A.D. paper arrived in Northern Africa and by 1150 A.D. it arrived to Spain as a result of the crusades and established the first paper industry in Europe. In 1453 A.D. Johann Gutenberg invents the printing press. The first paper industry in the North America was built in Philadelphia in 1690.

Digital Printing vs Offset Printing Explained

Digital Printing vs Offset Printing Explained

What’s the REAL difference, and does it matter?So, what’s the distinction between digital and offset printing? Printing is printing, right? Not exactly… Let’s take a look at these two printing methods, their differences, and where it makes sense to choose one or the other for your next print project.

Offset PrintingOffset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber “blanket”, and then rolling that image onto a sheet of paper. It’s called offset because the ink is not transferred directly onto the paper. Offset printing is the best choice when larger quantities are needed, and provides accurate color reproduction, and crisp, clean professional looking printing.

Digital Printing Digital printing doesn’t use plates the way offset does, but instead uses options such as toner (like in laser printers) or larger printers that do use liquid ink. Digital printing shines when lower quantities are needed; think of a run of 20 greeting cards or 100 flyers. Another benefit of digital printing is it’s variable data capability. When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need. Learn more about digital printing options and capabilities. While offset printing is a fantastic way to produce great-looking print projects, many businesses or individuals do not need large runs of 500 or more, and the best solution is digital printing.

Some Advantages of Digital Printing:

  • Setup costs are lower for short runs
  • Print only the amount you need, when you need it
  • Lower minimum quantities (as low as 1, 20 or 50 pieces)
  • Inexpensive black and white digital printing.
  • Variable data capability (names, addresses, codes or numbering can be done easily)
  • Improved technology has made digital quality acceptable for more uses

Some Advantages of Offset Printing:

  • Large quantities can be printed cost effectively
  • The more you print, the cheaper the price per piece
  • A large variety of paper types with custom finishes can be used
  • Special custom inks such as metallic and Pantone colors are available
  • Highest possible printing quality, with greater detail and color fidelity

Is Digital Printing the right fit for my next print project?

Offset and digital are both useful printing methods. Each have particular benefits depending on your project’s requirements. When you need larger runs of a project, into the hundreds or thousands, or are using a specific, brand-centric Pantone color, offset printing is the only way to go. You can also use a much wider variety of custom papers and specialty inks, such as metallic or fluorescent inks in the offset process. If a small run of less than 100 or the need for individual addresses or information is required, digital is your solution. The best part is that as a business, your needs can be met with either of these choices, and the high-level of quality means you get a printed product that will make you look great!

50 Shades of Grey

50 Shades of Grey / Your Guide to Choosing the Right Color

So how many shades of grey are there? Depending on the expert consulted, the human eye can distinguish more than 500 shades of grey. On a computer screen however, that number is 256. In printing using the CMYK method, that number is 99. To get an idea of the amount of different shades of colors, refer to this PMS chart located is located HERE. Keep in mind this is only the tip of the iceberg with 952 colors represented.

So when setting up your colors for print work, it is no different than choosing a paint color. What taupe means to one, is not what it means to another. When asking for turquoise, be ready for the inevitable question….”Is that a green or blue turquoise?”