Author Archives: Rick James Stapp

CES 2016 Showed how the World is changing

Category : RMS General

CES 2016 didn’t change the world, but it showed how the world is changing.

CES, the world’s biggest and splashiest showcase for the latest and greatest in consumer electronics, is a victim of its own outsize expectations. Yes, a long list of game-changing tech products first saw the light of day at the show — everything from the VCR, the CD, DVD, Blu-ray, even the original Nintendo Entertainment System and the first Xbox — but none of them changed the landscape overnight.

It’s a game of years and even decades, as these innovations trickle down from the early adopter tech community to society at large. Slowly but surely, though, as prices drop, that stack of VHS tapes becomes a shelf full of DVDs, then Blu-rays. And then the discs disappeared, too — a tiny stick streaming Netflix in their place, and for under $40, too.

The feeling you got from the floor of CES 2016 was that we’re somewhere in the middle of that timeline: You can see where all this amazing tech is gonna take us, eventually, but we’re not quite there yet. The cars are electric and — astonishingly — getting impossible to crash, whether a human is driving or not. And that same sort of collision-avoidance and self-automation tech is showing up in more drones, which were also ubiquitous at CES — including one that was big enough to ferry a person high above rush hour traffic.

Meanwhile, sensors and cameras are being embedded into everything — our clothes, our shoes and our most mundane home appliances — so your front door can automatically unlock as you approach, or your fridge can send you a photo to show how much milk is left. The TV images are more supersized and lifelike than ever, with roll-up and bendable display technology aiming to supplant rigid flat panels, and Netflix’s increasingly global network looking to change our very definition of the medium.

That is, if we even watch big screens anymore. CES 2016 was also the big coming-out party for virtual reality, with long lines on the show floor for attendees to try out the likes of Oculus Rift, PlayStation VR and HTC Vive, all of which should be on sale later this year. Whether it’s widely adopted is anybody’s guess, but we can say this: The tech is definitely ready for prime time.

A cynic would say, “OK, great — but I saw all of that stuff last year, or the year before that.” And that person would be correct. From VR to autonomous vehicles to OLED TVs to ubiquitous sensors to smart fridges to follow-me drones, nearly everything we saw at CES 2016 wasn’t truly new. But it was all a bit better, a tad more refined — one step closer to you clicking “add to cart” and having it show up on your doorstep two days later.

To that end, here’s what we saw in Las Vegas at CES 2016.


Choosing the Right (or left) Printer

Category : RMS FAQ

Choosing the right printer

When choosing the right print shop for your job, be sure you are comparing apples to apples. When making your comparisons for a print job, be sure that each quote is listing the same elements. The main discrepancies are paper stock, coating, and type of printing. These cause the most anguish. It’s often very easy to choose the cheaper price for a set of business cards, because, “it’s just a set of business cards”. Ending up with a business card that was cheaper, but you are embarrassed to hand out is worthless.

The thickness of the card stock should be your first concern. Too thin a card just feels cheap, and that is not the message most of us want to convey. Secondly, choose the right coating. Depending on the style of the card, you’ll want gloss or matte or uncoated. Gloss will make those colors pop, and provide shine that can highlight it’s design. Matte is for those that want a coating for protection, but whose style isn’t about flash. Uncoated is for those who love the feel of the paper and ease of writing on it’s surface. Considering the part about being able to write on a coating, gloss won’t allow it, but matte will with ball points.

Finally to get the best, you are going to want offset printing instead of digital printing for the best quality. Offset provides truer colors and much deeper discounts as the quantity goes up. However if time is of the essence, then digital is the way to go. It’s not the best, but you’ll certainly have it in hand sooner.


The Invention of Paper

Category : RMS General

The Invention of Paper

JIAXIAN COUNTY, CHINA - MARCH 30: (CHINA OUT) Wei Shoufu, a Chinese craftsman, removes a bamboo from a pile of unfinished paper in his paper mill at Yukou Village on March 30, 2006 in Jiaxian County of Shaanxi Province, China. The traditional techniques for handmade papermaking have a history of about 300 years in this area. (Photo by China Photos/Getty Images)

JIAXIAN COUNTY, CHINA – MARCH 30: (CHINA OUT) Wei Shoufu, a Chinese craftsman, removes a bamboo from a pile of unfinished paper in his paper mill at Yukou Village on March 30, 2006 in Jiaxian County of Shaanxi Province, China. The traditional techniques for handmade paper making have a history of about 300 years in this area. (Photo by China Photos/Getty Images)

Paper making is one of the inventions by Chinese. 105 A.D. is often cited as the year in which paper making was invented. In that year, historical records show that the invention of paper was reported to the Eastern Han Emperor Ho-di by Ts’ai Lun, an official of the Imperial Court. Recent archaeological investigations, however, place the actual invention of paper making some 200 years earlier.

Ts’ai Lun broke the bark of a mulberry tree into fibers and pounded them into a sheet. Later it was discovered that the quality of paper could be much improved with the addition of rags hemp and old fish nets to the pulp.  The paper was soon widely used in China and spread to the rest of world through the Silk Road. An official history written some centuries later explained: In ancient times writing was generally on bamboo or on pieces of silk, which were then called ji. But silk being expensive and bamboo heavy, these two materials were not convenient. Then Tsai Lun thought of using tree bark,n hemp, rags, and fish nets. In 105 he made a report to the emperor on the process of paper making, and received high praise for his ability.

From this time paper has been in use everywhere and is called the “paper of Marquis Tsai.”In few years, the Chinese began to use paper for writing. Around 600 A.D. woodblock printing was invented and by 740 A.D., The first printed newspaper was seen in China.

To the east, paper making moved to Korea, where production of paper began as early as the 6th century AD. Pulp was prepared from the fibers of hemp, rattan, mulberry, bamboo, rice straw, and seaweed. According to tradition, a Korean monk named Don-cho brought papermaking to Japan by sharing his knowledge at the Imperial Palace in approximately AD 610, sixty years after Buddhism was introduced in Japan.Along the Silk Road, we learned that paper was introduced to Xinjiang area very early according to the archaeological records. The paper found at Kaochang, Loulan, Kusha, Kotan, and Dunhuang sites dated as early as the 2nd. century.

The technique eventually reached Tibet around 650 A.D. and then to India after 645 A.D. By the time Hsuan Tsang from China arrived to India in 671 A.D., paper was already widely used there.For a long time the Chinese closely guarded the secret of paper manufacture and tried to eliminate other Oriental centers of production to ensure a monopoly. However in 751 A.D. the T’ang army was defeated by the Ottoman Turks at a mighty battle at the Talas River. Some Chinese soldiers and paper makers were captured and brought to Samarkand. The Arabs learned the paper making from the Chinese prisoners and built the first paper industry in Baghdad in 793 A.D.

They, too, kept it a secret, and Europeans did not learn how to make paper until several centuries later. The Egyptians learned the paper making from the Arabs during the early 10th century. Around 1100 A.D. paper arrived in Northern Africa and by 1150 A.D. it arrived to Spain as a result of the crusades and established the first paper industry in Europe. In 1453 A.D. Johann Gutenberg invents the printing press. The first paper industry in the North America was built in Philadelphia in 1690.


Digital Printing vs Offset Printing Explained

Category : RMS FAQ

Digital Printing vs Offset Printing Explained

What’s the REAL difference, and does it matter?So, what’s the distinction between digital and offset printing? Printing is printing, right? Not exactly… Let’s take a look at these two printing methods, their differences, and where it makes sense to choose one or the other for your next print project.

Offset PrintingOffset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber “blanket”, and then rolling that image onto a sheet of paper. It’s called offset because the ink is not transferred directly onto the paper. Offset printing is the best choice when larger quantities are needed, and provides accurate color reproduction, and crisp, clean professional looking printing.

Digital Printing Digital printing doesn’t use plates the way offset does, but instead uses options such as toner (like in laser printers) or larger printers that do use liquid ink. Digital printing shines when lower quantities are needed; think of a run of 20 greeting cards or 100 flyers. Another benefit of digital printing is it’s variable data capability. When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need. Learn more about digital printing options and capabilities. While offset printing is a fantastic way to produce great-looking print projects, many businesses or individuals do not need large runs of 500 or more, and the best solution is digital printing.

Some Advantages of Digital Printing:

  • Setup costs are lower for short runs
  • Print only the amount you need, when you need it
  • Lower minimum quantities (as low as 1, 20 or 50 pieces)
  • Inexpensive black and white digital printing.
  • Variable data capability (names, addresses, codes or numbering can be done easily)
  • Improved technology has made digital quality acceptable for more uses

Some Advantages of Offset Printing:

  • Large quantities can be printed cost effectively
  • The more you print, the cheaper the price per piece
  • A large variety of paper types with custom finishes can be used
  • Special custom inks such as metallic and Pantone colors are available
  • Highest possible printing quality, with greater detail and color fidelity

Is Digital Printing the right fit for my next print project?

Offset and digital are both useful printing methods. Each have particular benefits depending on your project’s requirements. When you need larger runs of a project, into the hundreds or thousands, or are using a specific, brand-centric Pantone color, offset printing is the only way to go. You can also use a much wider variety of custom papers and specialty inks, such as metallic or fluorescent inks in the offset process. If a small run of less than 100 or the need for individual addresses or information is required, digital is your solution. The best part is that as a business, your needs can be met with either of these choices, and the high-level of quality means you get a printed product that will make you look great!


50 Shades of Grey

Category : RMS General

50 Shades of Grey / Your Guide to Choosing the Right Color

So how many shades of grey are there? Depending on the expert consulted, the human eye can distinguish more than 500 shades of grey. On a computer screen however, that number is 256. In printing using the CMYK method, that number is 99. To get an idea of the amount of different shades of colors, refer to this PMS chart located is located HERE. Keep in mind this is only the tip of the iceberg with 952 colors represented.

So when setting up your colors for print work, it is no different than choosing a paint color. What taupe means to one, is not what it means to another. When asking for turquoise, be ready for the inevitable question….”Is that a green or blue turquoise?”

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What makes a good logo?

Category : RMS General

What makes a good logo?

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What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.

There are five principles that you should follow to ensure that this is so…

An effective logo is (in no particular order):

· Simple
· Memorable
· Timeless
· Versatile
· Appropriate

1. Simple

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A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.

While in college in the mid-70′s an instructor introduced me to the K.I.S.S. Principle of design; which translates to: Keep It Simple, Stupid. It does convey a very important design consideration. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client. A refined and distilled identity will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for advertising, marketing and promotion. Remember, the basis of the hugely effective international branding for the world’s largest shoe manufacturer is a very simple graphic swoosh.
Jeff Fisher

2. Memorable

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Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

You may be interested to see some examples of bad logo designs.

Surprising to many, the subject matter of a logo is of relatively little importance, and even appropriateness of content does not always play a significant role.

This does not imply that appropriateness is undesirable. It merely indicates that a one-to-one relationship between a symbol and what it symbolized is very often impossible to achieve and, under certain conditions, objectionable.Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.
Paul Rand

3. Timeless

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An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years?

Leave trends to the fashion industry – Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out.
David Airey

Probably the best example of a timeless logo is the Coca-Cola logo… if you compare it to the Pepsi logo below, you can see just how effective creating a timeless logo can be. Notice how the Coca Cola logo has barely changed since 1885? That is timeless design.

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4. Versatile

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An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.

Ask yourself; is a logo still effective if:

  • Printed in one colour?
  • Printed on the something the size of a postage stamp?
  • Printed on something as large as a billboard?
  • Printed in reverse (ie. light logo on dark background)

One way around creating a versatile logo is to begin designing in black and white only. This allows one to focus on the concept and shape, rather than the subjective nature of color. One must also remember printing costs – the more colors used, the more expensive it will be for the business over the long term.

I like to work first in black and white to ensure that the logo will look good in its simplest form. Color is very subjective and emotional. This can distract from the overall design – say if you saw your logo in all red, that color may be the first thing that you respond to and not the composition of the design elements. I will not even consider submitting color suggestions to a client for review until they have signed off on a final black and white logo.
Patrick Winfield

One should also familiarise themself with the commercial printing process so as not to come into printing problems further down the track. Learn to know the difference between the CMYK, Pantone and RGB color systems. When designing logos, the Pantone colour system is recommended.

5. Appropriate

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How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.

It is also important to state that that a logo doesn’t need to show what a business sells or offers as a service. ie. Car logos don’t need to show cars, computer logos don’t need to show computers. The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone. A logo is purely for identification.

For further evidence of this, take the top 50 brands of the world – 94% of the logos do not describe what the company does.

Paul Rand also has a say on this topic:

Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. A logo derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
Paul Rand

What makes a great logo in your opinion?


Why A Good Website Matters

Category : RMS General

Why A Good Web Site Matters To Your Business

For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why. So today I’m going to talk about why a good, solid web site really matters to your business.  We hope that you will let us have the opportunity to quote you a new custom designed site after you read this.

1. Your web site reflects you as a business owner and professional.

If your web site looks professional, your potential clients will think you’re a professional who has enough clients and enough income to have a site built for you. If potential clients visit your web site and it looks home-built, that’s how they’ll perceive you.

If you’re a web developer, by all means, build your own site, as that will reflect your capabilities. Everyone else, hire a solid company that can do a good job, not just in building your web site, but in getting it seen and in building it wisely to maximize the traffic you’ll get.

2. Your web site can mean extra local business.

Even if you’re primarily brick and mortar, having a solid web site can mean extra business. Local clientele often perform seaches online and find your web site, encouraging them to walk into your store. If they find your competitors and they look more reputable or solid than you (or if they have a web site and you don’t), you’ll lose business, just because of your web site. And, when you’re mentioned in the media or on review sites like Angie’s List, you’ll need a web site to help people find you.

3. Your web site can mean global business.

Did you ever think about getting orders from Australia or Malaysia? Launching a fantastic web site means you’ll instantly become a global business, allowing you to expand your clientele to a much larger audience. Your web site is visible in almost every country around the globe, and that means you expand your potential client base by millions. You’ll still want to keep your target market in mind, but an international audience may still find you appealing.

4. Your web site can generate media interest.

If a journalist is looking for an expert in your field to quote for an article, s/he is more likely to choose the business owner whose web site looks professional and clean than someone who looks like they don’t really know what they’re doing. And as most of you know, a mention in the media can be powerful for your business!

Don’t do your business a disservice by putting up a shoddy web site. Take care and invest wisely in your business web site by hiring someone who knows what they’re doing. With that said, please reach out to us to schedule a free assessment of your companies needs.


Hacked By Shade

Category : RMS General

Hacked By Shade

Hacked By Shade

 

GreetZ : Prosox & Sxtz

Hacked By Shade <3


RMS FAQ

Category : RMS FAQ

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