What is SEO and SEM really?  Let me show you how to explain SEO to all of your friends – and to your grandparents – in four simple steps. Explain the influence of search engines I always start my anecdotes about what SEO is exactly with pointing out the importance, or the monopoly, of the search engines. For ...

Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We think you need both. How will this guide help you? In this guide, we’ll focus ...

What makes a good logo? What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so… An effective logo is (in no particular order): · Simple · Memorable · Timeless · ...

Why A Good Web Site Matters To Your Business For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why. So today I’m going to talk about why a good, ...

CES 2016 didn’t change the world, but it showed how the world is changing. CES, the world’s biggest and splashiest showcase for the latest and greatest in consumer electronics, is a victim of its own outsize expectations. Yes, a long list of game-changing tech products first saw the light of day at the show — ...

Choosing the right printer When choosing the right print shop for your job, be sure you are comparing apples to apples. When making your comparisons for a print job, be sure that each quote is listing the same elements. The main discrepancies are paper stock, coating, and type of printing. These cause the most anguish. ...

The Invention of Paper Paper making is one of the inventions by Chinese. 105 A.D. is often cited as the year in which paper making was invented. In that year, historical records show that the invention of paper was reported to the Eastern Han Emperor Ho-di by Ts’ai Lun, an official of the Imperial Court. ...

Digital Printing vs Offset Printing Explained What’s the REAL difference, and does it matter?So, what’s the distinction between digital and offset printing? Printing is printing, right? Not exactly… Let’s take a look at these two printing methods, their differences, and where it makes sense to choose one or the other for your next print project. ...

50 Shades of Grey / Your Guide to Choosing the Right Color So how many shades of grey are there? Depending on the expert consulted, the human eye can distinguish more than 500 shades of grey. On a computer screen however, that number is 256. In printing using the CMYK method, that number is 99. ...