Choosing the Right (or left) Printer

Choosing the Right (or left) Printer

Choosing the right printer

When choosing the right print shop for your job, be sure you are comparing apples to apples. When making your comparisons for a print job, be sure that each quote is listing the same elements. The main discrepancies are paper stock, coating, and type of printing. These cause the most anguish. It’s often very easy to choose the cheaper price for a set of business cards, because, “it’s just a set of business cards”. Ending up with a business card that was cheaper, but you are embarrassed to hand out is worthless.

The thickness of the card stock should be your first concern. Too thin a card just feels cheap, and that is not the message most of us want to convey. Secondly, choose the right coating. Depending on the style of the card, you’ll want gloss or matte or uncoated. Gloss will make those colors pop, and provide shine that can highlight it’s design. Matte is for those that want a coating for protection, but whose style isn’t about flash. Uncoated is for those who love the feel of the paper and ease of writing on it’s surface. Considering the part about being able to write on a coating, gloss won’t allow it, but matte will with ball points.

Finally to get the best, you are going to want offset printing instead of digital printing for the best quality. Offset provides truer colors and much deeper discounts as the quantity goes up. However if time is of the essence, then digital is the way to go. It’s not the best, but you’ll certainly have it in hand sooner.  Give us a call!

Digital Printing vs Offset Printing Explained

Digital Printing vs Offset Printing Explained

What’s the REAL difference, and does it matter?So, what’s the distinction between digital and offset printing? Printing is printing, right? Not exactly… Let’s take a look at these two printing methods, their differences, and where it makes sense to choose one or the other for your next print project.

Offset PrintingOffset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber “blanket”, and then rolling that image onto a sheet of paper. It’s called offset because the ink is not transferred directly onto the paper. Offset printing is the best choice when larger quantities are needed, and provides accurate color reproduction, and crisp, clean professional looking printing.

Digital Printing Digital printing doesn’t use plates the way offset does, but instead uses options such as toner (like in laser printers) or larger printers that do use liquid ink. Digital printing shines when lower quantities are needed; think of a run of 20 greeting cards or 100 flyers. Another benefit of digital printing is it’s variable data capability. When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need. Learn more about digital printing options and capabilities. While offset printing is a fantastic way to produce great-looking print projects, many businesses or individuals do not need large runs of 500 or more, and the best solution is digital printing.

Some Advantages of Digital Printing:

  • Setup costs are lower for short runs
  • Print only the amount you need, when you need it
  • Lower minimum quantities (as low as 1, 20 or 50 pieces)
  • Inexpensive black and white digital printing.
  • Variable data capability (names, addresses, codes or numbering can be done easily)
  • Improved technology has made digital quality acceptable for more uses

Some Advantages of Offset Printing:

  • Large quantities can be printed cost effectively
  • The more you print, the cheaper the price per piece
  • A large variety of paper types with custom finishes can be used
  • Special custom inks such as metallic and Pantone colors are available
  • Highest possible printing quality, with greater detail and color fidelity

Is Digital Printing the right fit for my next print project?

Offset and digital are both useful printing methods. Each have particular benefits depending on your project’s requirements. When you need larger runs of a project, into the hundreds or thousands, or are using a specific, brand-centric Pantone color, offset printing is the only way to go. You can also use a much wider variety of custom papers and specialty inks, such as metallic or fluorescent inks in the offset process. If a small run of less than 100 or the need for individual addresses or information is required, digital is your solution. The best part is that as a business, your needs can be met with either of these choices, and the high-level of quality means you get a printed product that will make you look great!