SEO explained in simple terms?

SEO explained in simple terms?

What is SEO and SEM really? 

Let me show you how to explain SEO to all of your friends – and to your grandparents – in four simple steps.

  1. Explain the influence of search engines

I always start my anecdotes about what SEO is exactly with pointing out the importance, or the monopoly, of the search engines. For most people, the search engine is pretty much Google. I point out how much people use Google and for what purposes. With so many people using Google, every website wants a good position in Google. The more people find a website, the more they’ll read articles and buy products on that specific website. Explaining the importance of the search engine is a really simple thing to do. Most people – even grandparents – know about Google, right? (Hey Goo Goo, okay Goo Goo!’ This Italian grandma using Google Home)

  1. Explain what SEO/SEM stands for

SEO stands for Search Engine Optimization and SEM stands for Search Engine Marketing. That basically means, optimizing a website for the search engines – Google – in such a way it’ll appear in a high position in said search engine. That’s usually the second step I take in explaining SEO to my friends and relatives. The tactics SEO uses in order to optimize for the search engines differ over time and between professionals. But every SEO strategy is always aimed at aspiring a high ranking in Google.

If people understand the importance of search engines, they’ll now know why SEO is important. They’ll be now wondering how to achieve such a high position in Google. The hard part is yet to come!

  1. Explain Google and Google’s mission

The third step in explaining SEO to your grandparents is to tell them about Google’s mission. In order to understand HOW you can achieve a high position in Google, you should know a bit more about Google and Google’s mission. Google’s mission is:

“to organize the world’s information and make it universally accessible and useful.”

Google wants to serve the customer a result that fits their question. So, SEO tactics should be focused on making a website in such a way, that the customer will quickly find what he or she is looking for. The best SEO tactic is always to be the best search result.

What does Google do?

Google has an incredibly large database. All the content of all the sites in the world is in there. Google reads texts. By these texts, it decides what a particular site is about. So the content of a website is of particular importance. But, other parts are important too. Google likes websites that are fast and it likes websites that are linked to by many other sites. There are lots of factors that decide which websites are shown in high positions in Google and which websites are shown in a low position. But, they all boil down to the same thing: Google wants to serve the client the BEST possible result. SEO tactics should, therefore, be aimed at being that best result.

  1. Give examples of SEO tactics

In the final step of explaining SEO, I usually sum up all the aspects you’ll need optimize and I’ll start with content as content is my thing. SEO means writing awesome content, content that people want to read, content that people like to read. Above that, your website should be fast and it should be user-friendly. People should be able to navigate a site easily, they should instantly know where to click. SEO also has to do with security, making sure your website won’t be hacked. Google does not like hacked websites. There are several on-page SEO tactics you can use to improve your site.

If you notice you’re explaining SEO to someone who responds really enthusiastically, you could tell them a bit about technical SEO. I usually skip that part. If you want a more entertaining touch to your story, you could tell them about buying links and Google penalties. That’s exciting stuff, but not something to use in your SEO strategy.


Explaining SEO to someone who’s pretty much clueless about the subject can be quite hard. SEO is something that changes over time, and that’s a different thing to different people. Even among SEO specialist, opinions on what is good SEO differ.

I hope that SEO makes more sense and that you can see the urgency that your site is properly optimized.  For more information, please visit our site at or just give us a call at 214-308-1793 and let us earn your business.  We will put together a custom program perfectly designed for your website and goals in mind.

PPC & SEO: A Match Made In Heaven

Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We think you need both.

How will this guide help you?

In this guide, we’ll focus on the fruitful relationship between PPC and SEO, and how the latter can help you get the most out of the organic search work you’re already doing. We’ll start by separating the two, before showing exactly how you can get them working hand in hand for maximum reward.

Two sides of the same search coin

PPC and SEO have always gone hand in hand in conversation, just not so much in practice. For many, they’re alternatives to one another; they represent a decision that needs making before investment is made. For others, they might as well be the same thing.

Before we start bringing the two closer together, let’s draw a line between them and briefly remind ourselves of the differences. After all, it’s these differences that allow them to work so well together.

SEO – or ‘organic search’, is the process of drawing more traffic to a website by using a range of techniques and methodologies to improve or maintain its position in search engine results pages (SERPs).

PPC – also known as ‘paid search’, has the same goal of bringing more people to a site or page, but this time it is achieved using carefully placed adverts on other websites, often search engines and social networks. The marketer pays the owner of the site on which their ad is placed whenever it is clicked or consumed – hence the name ‘pay-per-click.’

Both can be hugely powerful, and both have their benefits. PPC can yield positive results almost instantly with little time or monetary investment, while the rewards of an effective SEO campaign take longer to show but can be much bigger and more permanent in nature.

Sharing insight

Digital marketing is all about insight; the more you know, the more you can achieve. Often, a single piece of information can be equally useful to specialists across different teams. We also find that the data generated by work in one campaign can go on the benefit efforts in another, and that’s usually the case with PPC and SEO. So the data you need to drive your SEO efforts; where does it come from? Well, some of it can be provided by your PPC campaign, if you’re running one.

Tried and tested

Testing is a big part of paid search. In order to get results, campaign managers are constantly trying different approaches; trialing various keywords and search terms so they know what works and what doesn’t.

The short-term A/B testing of adverts is often the best way for a PPC expert to determine what will be worth spending on in the long term, but can also allow for more informed SEO decisions. Say, for example, you carry out split testing for the term ‘catering company’. One of the headlines is ‘Award-winning catering company based in London’ and the other is ‘Catering company in London – request a free quote now’. Once you can see which one generates the better click-through rate (CTR), you have a better idea of which title tags are likely to draw more organic visits – either the former, with its trust signal, or the latter, which uses a strong call to action (CTA). It takes considerably longer to generate data like this through SEO alone.

Reaching the unaffordable

We’re all restricted by budgets, and while PPC can be an impressively cost-effective way to get results, there will be times when the keywords and search terms that prove most effective in testing are not quite financially feasible in the long run.

If you’re only relying on paid search to get you seen, this is likely the point where you’d breathe a sigh and move on to look for something more attainable, but when your PPC is running alongside an organic campaign – as it should be – you have an opportunity.

If a particular term is effective but expensive, try targeting it using more natural techniques. ‘Catering company in London’ may be out of reach on Google AdWords, but that doesn’t stop you using it to inspire SEO-driven content to improve your search rankings. Sure, PPC is quick, but you’ll find that being at the top of the listings in your own right will garner more trust from your audience.

Maximising visibility using PPC and SEO

Whatever you’re selling, gaining visibility will likely be one of your marketing objectives; building your customer-base is quite literally impossible if you’re not being seen by new people. SEO is one obvious way to achieve this, and PPC is another; so if you’re doing either already, you’re on the right track. Combine the two, however, and you’ll find your visibility reaches new levels.

Increasing your presence on the SERPs

Time for some crowd participation. Assuming you’re reading this on some kind of internet-enabled device, go to Google and type in ‘laptop’. It’s a broad term, yes, but it illustrates the point perfectly: on a desktop screen around the top two-thirds of the visible page (without scrolling) are taken up by paid listings.

Do you have questions or just want to talk because you are lonely? Call or email us anytime at: (214) 308-1793 or